AXE Finally Nails It
It's no big secret that AXE has never been big on gender equality and shall we say leans more towards the, to put it lightly, chauvinist-sexist-misogynistic campaign to sell their beauty products made for men:
But it cannot be ignored the new campaign they recently launched:
Find your magic celebrates diversity, and I'm not sure if you all have received Mystique's drift just yet, but feminist is about gender equality. Of course we would love to see diversity across all genders through all advertising campaigns (including women, trans, queer etc.), it's absolutely refreshing to see AXE take a stab at it. Especially considering their misogynistic history. Check out their latest commerical:
Perfection.
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